When these big US models often performed a LandCruiser’s role on a farm, it was far easier to upgrade leaf springs for heavy towing than coils. But when Chrysler downsized its ’62 models anticipating a smaller Chevrolet range – almost killing its US operations – this actually worked in the Australian division’s favour.The 1962 Phoenix shared its wheelbase with early ’50s US models and the compact Fairlane but, with a much wider track and lighter mono-construction, it was seriously quick for a US model. By 1966, it also provided a prestige context for the VC’s classy new twin-dial instrument panel.Phoenix also shared the Valiant’s better-handling but harsher-riding torsion-bar front end, but unlike other ’65 US models, it stayed with a leaf-spring rear.
Shop today! US Dodge sales soared, and the Fury prompted a dramatic two-year Plymouth turnaround. The assurance that the power output of a Rolls-Royce is ‘adequate’ has meant different things to different people over the yearsIn the December 1966 road test of one of the most desirable Dodge Phoenix models assembled in Australia, As more ’66 Furys arrive as LHD imports, Aussies are now discovering that even if the local 1965-66 Phoenix looks like a In 1966, the local Dodge Phoenix had some of the best front seats on the market, at a time when locally-built US cars were renowned for the worst.
Because this car accounted for 88 percent of US Dodge volume, it not only brought sales of the profitable full-sized Dodge range to a standstill, it was also killing Plymouth.
They offered rural buyers roomy US comfort but were compact enough for local bush roads.By 1959, local Chrysler operations had little to offer. Coast, Western Australia. Although the 1965-66 Phoenix closely resembled the Ford Galaxie of the era and sported the XK Falcon’s bodyside recess – courtesy of ex-Ford man Engel – it also had close visual and engineering links to the AP6 and VC Valiants.
Comes with 383/727, not fitted. $ 15,000 . Enter your email address to receive alerts when we have new listings available for From Unique Cars #320, Jan/Feb 2011
Free l MOPAR or no car! The end result was that Australian buyers (and Chrysler’s South Oz workers) were the real winners.The imposing Dodge Phoenix did well in Australia's 1960s 'prestige' car market and today still at...It's a family affair for Stephen Paddon and his 1961 Dodge PhoenixA hugely popular local offering that made use of the best of Yankee bits now makes for very good...Want to read Unique Cars on the go? As the Dodge Dart became a long-wheelbase version of the Valiant in ’63, the new Dodge Polara could return to a longer wheelbase similar to the 1960 models. The stoic badge-engineered Dodge, De Soto and As the average US model inched towards a ground-snagging 120-inch (3048mm) wheelbase from 1957, all local companies had to buy time until the US could offer models more suited to the Australian bush.Ford skipped its 1957-58 US models while Chrysler imported lavish full-sized models from Canada and covered the rural market with an updated Royal. It offered wealthy farmers Dodge pizzazz that Plymouth couldn’t.The Phoenix was a huge success in the US and attracted wild annual restyles under Virgil Exner. After its styling linked it to the local success of the As Chrysler scrambled to make its US cars bigger for 1963, Exner styling was scrapped for a much simpler look under Elwood Engel, who had been lured from Ford. Ford's fiery XR5 Turbo lit a match under the local hot hatch market
If the answer is simple, the solution was more complex.
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