A passionate inventor, René Lacoste plays an important role in the development of tennis. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe. In the excitement of the Roaring Twenties, the young and talented tennis player René Lacoste is already making an impression with his elegant game, his sense of fair play and his originality, that ten years later, is to become a signature of the brand. The birth of the crocodile With the launch of its new line, Lacoste Live, the brand reinterprets the emblematic codes of the brand for a young, avant-garde and contemporary audience. Lacoste, the story of an iconic brand A love for the game, a passion for innovation and a certain French elegance. Clay, grass, and even snow! Sign up. Shop by Lacoste category René Lacoste's elegant shirt, with shortened sleeves and a buttoned neckline, is released in the Lacoste will donate 100% of proceeds from the L.12.12 Polo Merci sold in the United States to the American Red Cross to say thank you to the volunteers who keep its heart beating. A return label is provided with your package and can be used if you want to return a product. In 2017 he becomes the New Crocodile. While the union was both profitable and popular, Izod Lacoste's parent company (Crystal Brands, Inc.) was saddled with debt from other business ventures. With his first advertising campaign, René Lacoste officially launches the brand, enters the world of fashion and launches a legend. Arrives within 2 to 6 business days from when it is shipped.Contact us Monday through Friday from 9 am to 11 pm EST, and Saturday and Sunday from 10 am to 9 pm EST. You have 30 days from receipt of your order to return a product purchased from Lacoste.com When attempts to separate Izod and Lacoste to create revenue did not alleviate the debt, Crystal sold his half of Lacoste back to th… And looking to our future, Lacoste launches Save our Species, replacing the iconic crocodile logo with 10 animals threatened with extinction in a very limited edition. A love for the game, a passion for innovation and a certain French elegance. Because they act today, as they did yesterday, for tomorrow. Because they help each other to offer help. Want exclusive offers & first access to products? Every season has its colours! By continuing to browse our site you accept our cookie policy. In the 1970s and 1980s, it was extremely popular with teenagers who called the shirts simply Izod. At Saint-Jean-de-Luz, the Chantaco golf course sees the day through the initiative of Simone's father, René Thion de la Chaume. Present internationally since the 1950s, Lacoste begins to create international advertising campaigns in the 1970s, celebrating the brand’s sporting heritage and elegant style à la française. As a premium and popular brand, Lacoste is often targeted by counterfeiters.
A symbol of the Lacoste family's elegance, it has hosted the Lacoste Ladies Open de France since 2012. In the early '50s, Bernard Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacosteclothing. **Local costs apply depending on your phone provider.
Simone Thion de la Chaume, future wife of René Lacoste takes the British Girls Amateur Golf Championship in 1924, then goes on to become French champion an incredible thirteen times. As a tribute to the four legendary Musketeers, including René Lacoste, the legendary stadium of Roland Garros is built near Paris. René’s daughter, Catherine Lacoste, is the only French amateur player in the world to have won the women’s U.S. Open golf championship.
The legendary tennis player Novak Djokovic shares René Lacoste's values of sporting elegance, fair play and tenacity. Since 1933, the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe. Its famous crocodile emblem can now be seen on shoes, eyewear, watches, bedding, bath towels, bags, accessories, kid's shoes, as well as apparel. To ensure the company can fight effectively against fakes, Lacoste has a team dedicated to stopping counterfeit Lacoste products from being manufactured or offered for sale. This team works in partnership with public authorities around the world. Contact our customer service team Monday to Friday from 8am to 6pm and on Saturday from 9am to 5pm. Over the years, his innovations have an important impact on the game of tennis. In 1958, a Lacoste children’s collection is launched. In the 1960s, Lacoste equips the French ski team. The polo revolution wins over the world, and not just the sport of the sport.
Looking back over 85 amazing years, Lacoste celebrates by reediting 15 pieces from each decade of its existence.
With the kind permission of SBM © SBM Monte Carlo All payment information will be SSL coded for transmission to protect your card data and to ensure that it cannot be used by anyone else. She is an accomplished golfer whose success remains unrivalled. From 1925 to 1929, René Lacoste won a series of Grand Slam victories and dominated international rankings: 5 wins at the French Internationals, 3 wins at Wimbledon and 2 victories at the U.S. Championships. Artist Robert George brings the crocodile logo to life in 1927. Because they make all the difference without differentiating. taxes) of the polo will enable the implementation of health protection programs for volunteers in 23 countries where there is currently no medical coverage. We use cookies to improve our site and your shopping experience. After a Davis Cup match in Boston, an American journalist baptizes René Lacoste “The Alligator” in reference to a bet between the tennis player and his coach over a crocodile suitcase.
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